Saturday, May 26, 2007

Logo design































They are the logos that I designed for Lion Capital company(Inter nation Investment company). The client referred to have a full image with the lion with the yellow color, so that my partner drew the lion and I scanned and use photo shop to illustrate the lion, arrange the shape and the color to make the text and shape fit together. There are some drafts that we summited for the client. The priced to designed this is 4000.000 VND (make money, hehe..)


Especially , I asked the client very carefully about the company, the shape, why they choose the lion, how to express the lion (Strong, Sharp, Art,Hard...). Then from the drawing of the lion I designed the shaped for the company. This is the drawing of the lion I scanned

name card design





















This is the name card that I designed for the HoaSau restaurant . The main theme of this name card is introduce the famous specialty of forest's food. The colors that the client referred are orange, red and green. The food is com from Tay Nguyen, so that I use Illustrator to design the texture that represented for the Tay Nguyen people.
Especially, I concentrated to the color to set off the typography and the text.
There are also some gradients that I created to distinguish the main text and the sub text

Sunday, May 13, 2007

VIRAL marketing !

WORDS OF MOUTH : viral marking



HOT MAIL VIRAL MARKETING :

The special catalyst for Hotmail's torrid growth is called "Viral Marketing" - not because any traditional viruses are involved, but because of the pattern of rapid adoption through word-of-mouth networks
http://www.dfj.com/cgi-bin/artman/publish/steve_tim_may97.shtml

" Elements of Viral Marketing:
The Hotmail adoption pattern is that of a virus - with spatial and network locality. People typically send e-mails to their associates and friends; many of them are geographically close, and others are scattered around with clusters in areas of high Internet connectivity. We would notice the first user from a university town or from India, and then the number of subscribers from that region would rapidly proliferate. The beauty of it is that none of this required any marketing dollars. Customers do the selling.

Digital viruses can spread internationally more rapidly than biological viruses that rely on the physical proximity of hosts for their spread - via a sneeze or handshake. Hotmail is the largest email provider in Sweden and India despite the fact that they have done no marketing of any sort in these countries. It's a happy day when you discover your business has displaced several entrenched competitors to become the market share leader in a country you have never visited. What's more, Hotmail is used in over 220 countries, despite the limitation that it is only available in English.

Viral Marketing captures the essence of multi-level-marketing and applies it to all customers - the "word-of-mouth" spread of the Hotmail message is involuntary. And it's more powerful than many other marketing techniques that lack the implied endorsement from a friend. Hotmail had "Free Email" buttons on several other highly-trafficked web sites, but they generated comparatively negligible numbers of subscriptions. Juno has shown that advertising is relatively cost-ineffective. It is hard to spend your way to Hotmail-like growth. The snowball effect is a mechanism to greatly leverage a first-mover advantage. Whenever a product involves people other than the purchaser, then there is an opportunity to market to potential new customers. It is no surprise that Amazon encourages its customers to send a book as a gift to a friend. When the recipient receives the gift book, the packaging contains a flyer for the amazon.com service. Similarly, whenever someone uses iShip.com to send a package, the recipient will learn about how iShip.com can save them money on their shipping needs. "

Saturday, May 12, 2007

UTopia ? Perfect ? Logic

Look at this flash


http://www.youtube.com/watch?v=zl6hNj1uOkY

Saturday, April 28, 2007

Haragei company

This is the inspiration for the haragei company 's new Hai product :

The theme is : Individual unique expression


And this is our final product :

Logo for HoaSauViet ~!




There are logos that I desgined for my client company. The theme of this company is multimedia technology, modern and futuristic. Let's see and give me the comments !

















Also my art design

Sunday, April 22, 2007

Graffiti works

Can you read the meaning of these images?




VIET NAM GRAFFITI !



















Graffiti is more and more popular in Viet Nam . The article from Graffiti online show that this kind of art is going to be the trend of the youth in Viet Nam . It's also emphasized that the graffiti is not bad, the bad thing is the way people thinks and use this kind of art. I absolutely agree with this opinion



EXPRESSION BY GRAFFITI !




In my personal opinion, graffiti is just art, not a design. Graffiti artist always want to express their feeling, their individual altitude to the public. The communication from the graffiti is not clear, it's abstract. The are not common rules for the graffiti, from the shape, colors, font, etc.

However, graffiti especially can extent the creativity and imagination of the artists, help them to increase the skills alot


Graffiti really has become an international style in terms of its representation more than its visual iconography is primarly western. Acording to the article about Japanese graffiti artist Gajin Fujita. This is some comments of his works:

"Imagine that Japanese film director Akira Kurosawa was an East L.A. graffiti artist and you’ll get an idea of what Fujita’s artworks look like. At once art-savvy and street-smart, his works don’t just sit politely on the wall; they burst across the field of view like a multicultural electric spectacle for the 21st century. His paintings deliberately dazzle the eye, setting forth sensuous layers of color and patterns atop shimmering gold leaf with bold graffiti-style lettering and dramatic, oftentimes lurid, narrative imagery. At once drawn from tradition and deeply irreverent, Fujita’s works are a wild blend of sources and ideas, of high art references and popular culture: what theorists might call post-modernist, curators might call multicultural, and what the artist himself sees as ‘sampling’—a form of visual hip-hop. But for all their eclecticism, Fujita’s works are very much a personal statement, a giddy but authentic expression of who he is and where he comes from as a Japanese-American who was raised in a largely Hispanic area of Boyle Heights, in the vast multicultural sprawl that is turn-of-the-millennium L.A. Unlike those L.A. artists who defensively reject any notion of being “regional,” Fujita embraces his identity as a Southern California artist. Indeed, he parades it confidently, like a graffiti tagger claiming his turf. “I feel proud that I’m from the West Coast of the U.S.,” he says. “I certainly grew up here, was raised here. I feel this is my stomping groups.”








Saturday, April 21, 2007

graffitti art - is it art or is it design?

"is graffiti art?Barry McGee and Margaret Kilgallen both believe that graffiti is a valid form of art and street-based communication. McGee has even said that graffiti is not a defacement of public property, since it can easily be painted over. Is graffiti art? Why or why not? "
http://www.pbs.org/art21/discuss/archive/graffiti.html

Sunday, April 1, 2007

Art Nouveau VS Psychedelic

Simmilarities

Both Art Nouveau and Psychedelic are represented for the mordern style of the art world from decoration architects, clothes,furniture, textiles, and jewelry and so on

http://www.nga.gov/feature/nouveau/exhibit_intro.shtm

http://www.amazon.com/Psychedelic-Chic-Artistic-Fashions-1960s/dp/0764308114

Differences

Art Nouveau

sinuous, elongated, curvy lines
the whiplash line
vertical lines and height
stylised flowers, leaves, roots, buds and seedpods
the female form - in a pre-Raphaelite pose with long, flowing hair
exotic woods, marquetry, iridescent glass, silver and semi-precious stones

http://www.bbc.co.uk/homes/design/period_artnouveau.shtml

Psychedelic

Brilliant colors, eye-popping designs, luxurious fabrics--all these and more characterize the unforgettable fashion trends of the late 1960s and early 1970s. This was a turbulent, exciting era in our history, and clothing styles clearly reflected the fast-moving, youth-oriented culture we remember now with a sense of awe. Sophisticated or casual, clothing became an expression of personal feelings, ideas, and attitudes.

http://www.amazon.com/Psychedelic-Chic-Artistic-Fashions-1960s/dp/0764308114

Saturday, March 31, 2007

Innovation !

In this new century, when the innovation and inspiration is the themes for the model designer, I , as a new beginner in the design world, always have the desires to find some thing news, oppositve with the normal thinking and feeling what is the world look like. Howevers, to achieve that emotion need a wide experiences. In my peosonal experiences, I like to look at the world in the art view, some thing that we just see in your dreams, your minds...