They are the logos that I designed for Lion Capital company(Inter nation Investment company). The client referred to have a full image with the lion with the yellow color, so that my partner drew the lion and I scanned and use photo shop to illustrate the lion, arrange the shape and the color to make the text and shape fit together. There are some drafts that we summited for the client. The priced to designed this is 4000.000 VND (make money, hehe..)
Especially , I asked the client very carefully about the company, the shape, why they choose the lion, how to express the lion (Strong, Sharp, Art,Hard...). Then from the drawing of the lion I designed the shaped for the company. This is the drawing of the lion I scanned
This is the name card that I designed for the HoaSau restaurant . The main theme of this name card is introduce the famous specialty of forest's food. The colors that the client referred are orange, red and green. The food is com from Tay Nguyen, so that I use Illustrator to design the texture that represented for the Tay Nguyen people. Especially, I concentrated to the color to set off the typography and the text. There are also some gradients that I created to distinguish the main text and the sub text
The special catalyst for Hotmail's torrid growth is called "Viral Marketing" - not because any traditional viruses are involved, but because of the pattern of rapid adoption through word-of-mouth networks http://www.dfj.com/cgi-bin/artman/publish/steve_tim_may97.shtml
" Elements of Viral Marketing: The Hotmail adoption pattern is that of a virus - with spatial and network locality. People typically send e-mails to their associates and friends; many of them are geographically close, and others are scattered around with clusters in areas of high Internet connectivity. We would notice the first user from a university town or from India, and then the number of subscribers from that region would rapidly proliferate. The beauty of it is that none of this required any marketing dollars. Customers do the selling.
Digital viruses can spread internationally more rapidly than biological viruses that rely on the physical proximity of hosts for their spread - via a sneeze or handshake. Hotmail is the largest email provider in Sweden and India despite the fact that they have done no marketing of any sort in these countries. It's a happy day when you discover your business has displaced several entrenched competitors to become the market share leader in a country you have never visited. What's more, Hotmail is used in over 220 countries, despite the limitation that it is only available in English.
Viral Marketing captures the essence of multi-level-marketing and applies it to all customers - the "word-of-mouth" spread of the Hotmail message is involuntary. And it's more powerful than many other marketing techniques that lack the implied endorsement from a friend. Hotmail had "Free Email" buttons on several other highly-trafficked web sites, but they generated comparatively negligible numbers of subscriptions. Juno has shown that advertising is relatively cost-ineffective. It is hard to spend your way to Hotmail-like growth. The snowball effect is a mechanism to greatly leverage a first-mover advantage. Whenever a product involves people other than the purchaser, then there is an opportunity to market to potential new customers. It is no surprise that Amazon encourages its customers to send a book as a gift to a friend. When the recipient receives the gift book, the packaging contains a flyer for the amazon.com service. Similarly, whenever someone uses iShip.com to send a package, the recipient will learn about how iShip.com can save them money on their shipping needs. "
